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The Vision Council’s National Sunglasses Day Campaign Continues to Make Waves

NEW YORK—For the fifth year in a row, the optical industry came together to celebrate National Sunglasses Day held on June 27. With an abundance of resources, The Vision Council once again encouraged people to protect their eyes with its National Sunglasses Day 2018 campaign....


Luxottica Group and Bass Pro to Bring the Sunglass Hut Retail Concept to U.S. Bass Pro Shops and Cabela’s Stores

MILAN, Italy—Luxottica Group (MTA: LUX) and Bass Pro Outdoor World L.L.C., announced they have signed an agreement to roll out the Sunglass Hut retail concept in approximately 160 Bass Pro Shops and Cabela’s stores across the U.S....


VSP Optics Releases SunSync Drive XT, an Extra-Active Photochromic

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Prizm Low Light Technology From Oakley

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Light Polymers to Provide Liquid Polarized With Next Gen Polarized Sunglass Tech

SAN FRANCISCO—Next generation polarized nanochemistry startup Light Polymers recently reached an agreement with Liquid Polarized to collaborate on the next generation of polarized sunglasses and eyewear. Light Polymers’ polarizing film wafers will be included in a variety of eyewear products from Liquid Polarized and their brand Rock Wilson. The agreement with Liquid Polarized allows Light Polymers to advance lyotropic liquid crystal technology while providing consumers with greater color choice...


Luxottica’s Coach Debuts Pre Spring Sunwear Horse & Carriage Collection

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